Digital Marketing Portfolio & Case Studies
Below are selected digital marketing projects that demonstrate my strategic thinking, execution approach, and performance analysis. These include simulated and mock projects created to reflect real-world business scenarios.
GlowWell Organics—Full-Funnel Digital Marketing Strategy
GlowWell Organics is a fictional organic skincare brand. The objective of this project was to design a comprehensive digital marketing funnel that focuses on raising awareness, driving engagement, and achieving conversions.
- Define target audience & buyer personas
- Content and social media strategy
- Paid ad funnel (awareness-retargeting)
- Email marketing flows
- Analytics and optimization plan
Results
- 38% increase in website traffic
- 4.2% conversion rate from paid campaigns
- 25% improvements in email engagement
GreenEarth—Sustainability Awareness Campaign
A mock campaign promoting eco-friendly products, focusing on increasing brand awareness and community engagement through social media platforms.
- Content strategy for Instagram and Facebook
- Creative concepts and posting calendar
- Engagement and performance tracking
- Social listening and insights
Results
- 45% growth in social media reach
- 30% reach in engagement rate
Lead Generation Funnel—Service-Based Business
This project involved designing a lead generation funnel for a service-based business, focusing on capturing and nurturing qualified leads.
- Landing page structure
- Lead magnet concepts
- Email nurturing sequence
- Conversion tracking
Results
- 22% landing page conversion rate
- 18% cost reduction through optimization
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